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Mike's Marketplace

Mike Copeland

Tribune-Herald staff writer Mike Copeland talks about business issues large and small.

» Email: mcopeland@wacotrib.comPhone: 254-757-5736

Freddy’s opens on Hewitt Drive

Freddy’s opens on Hewitt Drive


Freddy’s Frozen Custard & Steakburgers held its grand opening Monday at Mars and Hewitt drives, and I’m told by eyewitnesses that the place was packed.

In fact, those witnesses had pledged to bring me a sample, but balked at waiting in the lengthy line a second time.

Oh, well.

The chain occupies 3,200 square feet and anchors a 13,300-square-foot center at Mars and Hewitt drives that should attract multiple tenants, said Waco real estate agent Jim Peevey, who is representing the landlord, Westdale Properties, in the venture.

Mark Wittenberg is the franchisee bringing Freddy’s to Greater Waco.

“I grew up in Beaumont and attended the University of Texas, so I’m familiar with the market,” Wittenberg told me in an interview last year.

Wittenberg now lives in Wichita, Kan., where Freddy’s started.

“When I decided to become a franchisee, I did my homework and jumped at the chance to open Freddy’s in Central Texas,” he added.

Wittenberg said he would open the outlet with 60 staffers, and would offer part-time employment to students at nearby Midway High School.

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